Grayson Chappell
PORTFOLIO
versatile creative | graphic design aficionado | marketing enthusiast | branding connoisseur
A Little [A lot]
About Me
I’m a versatile creative professional with a strong passion for design, marketing, and branding. Over my last 4 years in Account Management, Product Marketing, and Freelance Design serving both digital marketing agencies and software start-ups, I have elevated my skills in managing client relationships, coordinating multi-channel campaigns, and driving measurable results - particularly those that dictate consumer buying decisions across digital paid ads, responsive search copy, websites, and LinkedIn.
With a solid foundation in strategic planning and execution within marketing, I’m eager to delve deeper into the creative aspects of the field. I am passionate about taking a more hands-on, conceptual approach to marketing, seeking opportunities to innovate and contribute more dynamically.
I enjoy (and thrive) on creating and collaborating on visually compelling content and engaging narratives that capture attention and in lieu, drive engagement. I feel drawn to customizing brand foundations, developing unique visual identities, and rebranding existing ones to amplify their distinctive essence and drive monetary impact for the client.
FUN FACTS [GET TO KNOW ME]
HOW I SPARK CONVO’S
Harry Potter knowledge is my love language. I can recite films, have read the series too many times to count (which means Half-Blood Prince is for sure the best book & film), have a matching tat with my Mom & went to Harry Potter World for my 21st (I can attest the butterbeer buzz was from pure sugar.)
Tomato soup is my favorite food. Whether it’s homemade, canned, or from a 5-star restaurant. If there’s tomato soup on the menu, I’m getting it. There’s no such thing as soup season, it’s a year-round staple. *chefs kiss*
I love listening to birds, watching them fight on bird feeders and drink red sugar juice (that’s just for hummingbirds), and watching them perform at Renaissance festivals. But they also absolutely terrify me. Haven’t decided if it’s an irrational fear of mine or a level of respect I have for them - I guess it’s to be determined.
If I were to go to university again, I would major in Art History. I love learning how humans developed the fine arts and architecture of the world. From when it was first documented, to the troubles and tribulations art has challenged and forged. Making sure to educate this history to generations onward is valuable and shouldn’t be overlooked.
[THE CLASSIC RESUME]
Work Experience
Agency Work
STORIA
Full Time
ACCOUNT MANAGER (2023-2024)
RATCLIFFE BROTHERS
Part Time
FRACTIONAL CREATIVE DIRECTOR
(2022 - PRESENT)
Start-Up Work
EVENT.GIVES
Full Time
PRODUCT MARKETING LEAD (2022-2023)
PRONIA MEDIA
Part Time
GRAPHIC DESIGNER & BRAND CONSULTANT (2021-2022)
Freelance Work
Part-time Graphic Designer
(2021 - PRESENT)
INDIGO BLUE
Media manager & product photographer (2021-2022)
Skills & Expertise
[know-how’s & superpowers]
Superpowers
Graphic Design
- Typography
- Brand Identity
- Logo Ideation & Creation
- Layout / Composition
- Web Design / UI Design Basics
- Poster Design
Know-How’s
⎼ Leadership & Team Management
⎼ Effective Communicator & Listener
⎼ Learns by Constructive Criticism
⎼ Adaptive & Collaborative
⎼ Confident Presenter
⎼ Project Execution
⎼ Solution Oriented
⎼ Strategic Planner
⎼ Creative Thinker
⎼ Result Driven
Superpowers
Software
- Canva
- Illustrator
- Lightroom
- InDesign
- G-Suite
- Notion
- Figma Basics
- Basecamp / Monday / Asana
- MailChimp / Klaviyo / MailerLite
- Apollo / Hubspot
- Semrush / Ahrefs
- Slack / Discord
- ChatGPT / Bard
- Social Pilot
My WORK
[AGENCY]
Sona Hills
VISUAL IDENTITY & MOOD BOARDS
WEBSITE RE-DESIGN
DIG.
EVERGREEN + LTO PAID ADS
PRWCA
ANNUAL WINE FEST WEEKEND + SPECIAL GUEST EVENT PAID ADS
2024 wine fest & masters of fire
prwca
META [feed/story] + PMAX
BRANDING: LOGO, NEWSLETTER BANNER + PLAYBOOKS
LOGO / BRANDING / MISC. PROJECT DELIVERABLES
Gold
HEX Code #D4B963
Dark Grey HEX Code #222222
Cream
HEX Code #F2EFE4
Accent Brown
HEX Code #312509
Off White
HEX Code #ECEBE6
Aa
DIN-Regular
ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz1234567890!@ #$%^&*()
Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWX YZabcdefghijklmnopqrstuvwxyz12 34567890!@#$%^&*()
EVERGREEN SPRING 24' ADS
DIG.
META ADS
TOPICAL + LTO ADS
DIG.
META ADS
WEEKLY EMAIL CAMPAIGNS
JENNIFER ADAMS
EMAIL CAMPAIGNS
PROMOTIONAL EMAIL CAMPAIGNS
JENNIFER ADAMS
12 days of gifting
ideation + creation [2023]
PROMOTIONAL EVENT LANDING PAGES
singani 63
CONCEPTUAL DESIGN + BRAND TOV
WTF IS SINGANI 63? CHICAGO
PROMOTIONAL EVENT LANDING PAGES
singani 63
CONCEPTUAL DESIGN + BRAND TOV
WTF IS SINGANI 63? NEW YORK / BCB
LOUD VOICES FOR LITTLE KIDS
TQEE
GOOGLE GRANT PAID ADS REFRESH
MOMS / WORKING MOTHERS T.A.
COME CURIOUS. COME HUNGRY.
CROSSTOWN CONCOURSE
PAID ADS REFRESH: F&B SECTOR
[START-UP]
My WORK
Pronia Media
WEBSITE + BRANDING
EVENT.GIVES
WEBSITE + BRANDING
BRANDING + SOCIALS
YOUTUBE / IG / logo
Customer Interface
HEX Code #8486E2
HEX Code #DAA0E8
HEX Code #4DDFFD
HEX Code #F89FSA
HEX Code #FEF7F3
Primary Palette
Pink HEX Code #DE17C4
Purple HEX Code #B42FCF
Dark Purple HEX Code #642D98
Blue HEX Code #4C6DEB
Light Blue HEX Code #C6E3FF
BRANDING + SOCIALS
PRONOIA MEDIA
LOGO / IG
only.
Primary Palette
Dark Green HEX Code #516D22
Light Green HEX Code #A6BC8C
Middle Green
HEX Code #7C9557
Tan
HEX Code #C07C64
Black
HEX Code #000000
[FREELANCE]
My WORK
LinkedIn Banners
PERSONAL BRANDING / COMPANY BANNERS
Featured Sections
PERSONAL BRANDING
Newsletter Headers
PERSONAL BRANDING / COMPANY HEADERS
LINKEDIN BANNERS
MULTIPLE CLIENTELE
PERSONAL / COMPANY
LINKEDIN FEATURED
MULTIPLE CLIENTELE
COMPANY
LINKEDIN FEATURED
MULTIPLE CLIENTELE
PERSONAL
LINKEDIN FEATURED
MULTIPLE CLIENTELE
COMPANY + personal
NEWSLETTER HEADERS
MULTIPLE CLIENTELE
WEEKLY CHANGING HEADERS
NEWSLETTER logos
MULTIPLE CLIENTELE
Personal + COMPANY
Other WORK
[MORE FUN STUFF]
A SAMPLE OF LOGOS for small businesses
LOGO CREATION
TOMKINS PROPERTY GROUP
SMALL BUSINESS LOGO
LOGO CREATION
CAROLINA OUTDOOR RESTROOM SERVICES
SMALL BUSINESS LOGO
LOGO CREATION
ethel fern
re-design & stylework
SMALL BUSINESS LOGO
E
F
ERN
THEL
re-design &
stylework
E
E
THEL
F
ERN
re-design & stylework
F
LOGO CREATION
SOUTHERN COMFORT SLEEP
SMALL BUSINESS LOGO
LOGO CREATION
THE CABOOSE AT THE STATION
SMALL BUSINESS LOGO
the
CABOOSE
station
at the
the
CABOOSE
My PHOTOGRAPHY
[studio]
studio photography
“triptych”
studio photography
“a faceless contrast”
studio photography
“adam and eve”
Grayson Chappell
CONNECT
say hello!
If you’ve journeyed this far, I extend my heartfelt gratitude. This portfolio embodies a collection of my achievements and passions, and I hope something within it has resonated with you.
I warmly invite you to share your thoughts, whether they be comments, questions, or suggestions—I would be delighted to hear from you!
graysonrchappell@gmail.com
